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The Concept Of Retail AI Can Be Overwhelming, So Here’s An Easy Breakdown Of What It Can Do For Your Business

Don’t just guess what your customers like.
07 Sep 2022, 10:25 AM
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This article is sponsored by Gamma Solution.

Retail AI using commercial surveillance to identify customer demographic

Image via Loifotos/Pexels; Edited by LITE

Having a great product only wins you half the battle. To run a successful retail business, elements such as location, store layout, and queue management should also be taken into consideration. Basically, you’ll need to make shopping at your physical shop convenient and pleasant for your customers.

But how do you know what the customers want? Instead of making guesses and hoping for the best, we now live in a world where you can leverage on Retail Artificial Intelligence (Retail AI) to make informed decisions.

What is Retail AI all about?

Customer using Retail AI to browse clothes

Image via rawpixel.com/Freepik

To put it simply, Retail AI is the umbrella term for a series of smart retail solutions that use data and automation to create personalised shopping experiences and help retailers operate better.

Adapting to the increasing need for digitalisation, many retailers have adopted AI in their day-to-day operations. Makeup store, Sephora, uses face-scanning technology to help its customers look for their perfect lipstick shade. Meanwhile, clothing store H&M relies on an AI algorithm tracking purchases and returns to decide which popular products to stock up on.

Is Retail AI available in Malaysia?

Yes! Boasting 20 years of experience in AI-based smart security and surveillance, Gamma Solution offers revolutionary yet affordable AI smart solutions for retail businesses in the country.

How will Gamma Solution help my retail business?

#1 Discover your customers’ demographics

Gamma Solution’s AI smart system detects customers’ faces and demographics

Image via Gamma Solution

Understanding who your shoppers are is crucial when planning your inventories. With the help of AI video surveillance, you’ll be able to conduct your own demographic analysis and track your customers’ age and gender.

It’s also able to detect temperature—a convenient feature for our current times—and identify faces of employees and VIPs—such as your biggest spending customer!

#2 Know how many people walk into your store

Young couple wearing masks and carrying shopping bags in shopping mall

Image via jcomp/Freepik

How many people walk by your store’s entrance every day? And out of this number, how many end up walking into your store? Using AI-powered analytics, Gamma Solution is able to give you a real-time and historical customer count.

But what do you do with the info? Plenty. For example, if you find that there’s a large crowd passing by without walking in, perhaps it’s time to rethink your window display or signage. Or if the store’s traffic gets heavy during a specific time, it may be helpful to also increase the number of store attendants.

#3 Detect crowds and manage queues

AI surveillance running queue management in store

Image via Gamma Solution

An overcrowded store can be a safety hazard—especially since social distancing is a norm these days. Plus, nobody wants to queue for a long time anyway.

With Gamma Solution’s AI Smart Retail system, you’ll be alerted whenever a crowd forms in a specific area of the store or when traffic exceeds the defined threshold.

You’ll also be able to track customers’ queue time and service time. So, if you notice your customers are spending too much time in line, it may be helpful to automate certain processes, speed up service time or increase the number of cashier counters.

#4 Find out where the ‘hot zones’ of your store are

Heatmap view of physical store using AI smart surveillance

Image via Gamma Solution

With a fisheye camera and the AI smart surveillance system installed, you’ll be able to use heatmap analysis to discover the most visited sections of the store. Some examples of insights you’ll be able to gain with this feature:

  • When customers walk in, do they go straight, left or right first?
  • Effective store arrangement and display strategy based on areas with high traffic.
  • If products in ‘hot zones’ aren’t selling, it can mean that the products aren’t in demand.

Make smarter business decisions with Gamma Solution

Retail AI isn’t just stuff you see in movies. Ultimately, Gamma Solution’s AI Smart Retail system can help you learn more about the shoppers that walk through your door. It captures data, and generate reports and statistics on customer attributes, allowing you to plan your operation and marketing campaigns accordingly.

You can also integrate your third-party retail business software to make it easier to use and for seamless management.

For a demonstration of Gamma Solution’s products or if you have questions, head over to their website or call 03-4149 1800.

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