The National Health and Morbidity Survey (NHMS) 2023 shows that almost 2.3 million adult Malaysians suffer from at least three non-communicable diseases (NCDs), while more than a million are struggling with depression.
Recognizing the urgent need for a comprehensive health approach, Fraser & Neave Holdings Bhd (F&NHB), along with MYDIN, launched the "Jom Sihat, Kekal Cergas" campaign to encourage Malaysians to adopt a healthier lifestyle.
The campaign, held over four days starting from September 13th, is in conjunction with Malaysia Day and took place at MYDIN USJ, Subang Jaya. It aimed to promote the importance of a balanced lifestyle and educate the public on healthy eating.
As part of this initiative, F&N showcased its range of products carrying the Healthier Choice Logo (HCL), which aligns with their philosophy of "Real Enjoyment, True Goodness" and their Nutrition Charter. These products meet strict nutrient criteria, reducing sugar, sodium, and fat, while increasing beneficial ingredients like protein and vitamins.
At the launch event, there were talks from F&N's Beverage Marketing Director, Leong Wai Yin; Senior Lecturer from Universiti Putra Malaysia, Dr. Nur Aqilah Amalina Jaafar; and Health Influencer & Doctor, Dr. Amanda Elli.
Dr. Nur Aqilah emphasized the importance of healthier food choices through understanding food labels. She explained that nutrition plays a critical role in a healthy lifestyle, and small changes in daily food choices can have a significant impact on long-term health.
Dr. Amanda agreed, highlighting the importance of the Healthier Choice Logo introduced by the Ministry of Health Malaysia in helping consumers make smarter choices. She added that maintaining a balanced diet, staying physically active, and managing mental health are key to living a good life.
Wai Yin stated that the "Jom Sihat, Kekal Cergas" campaign reflects F&N's commitment to addressing Malaysia's health challenges by offering beverages that are not only delicious but also meet nutritional needs. F&N is proud to provide products that are both tasty and healthier, in line with their Nutrition Charter and the Healthier Choice Logo.
The roadshow at MYDIN USJ featured interactive stations showcasing F&N brands, such as F&N Magnolia Milk, 100PLUS, F&N SEASONS, and OYOSHI Green Tea. Each station highlighted the nutritional benefits of the products, along with fun, themed activities promoting both physical and mental well-being for visitors to enjoy.
Since 2004, F&N has reduced its sugar index by 51% and is committed to ensuring that 67% of its ready-to-drink beverages and dairy products comply with Malaysia's nutrition guidelines by 2025. This aligns with the Healthier Choice Logo standards under the Ministry of Health's National Nutrition Action Plan (NPANM) III (2016-2025).