After successfully establishing herself as a "chili tycoon," Malaysia's Rock Queen, Ella, is expanding her horizons into the business world. This time, she is venturing into the Muslimah fashion industry with her brand, RockQueen, which she founded three years ago.
Ella, whose real name is Nor Zila Aminuddin, 57, shared that her decision was driven by her deep passion for fashion and her desire to inspire personal growth and cultural self-expression.
RockQueen, as explained by Ella, draws inspiration from urban style with a minimalist, elegant twist. The designs incorporate bold details while ensuring comfort and ease of movement.
"I love fashion, and I’ve always been fond of abayas. However, I didn’t want the traditional type that you often see. I envisioned an abaya that was stylish, with bold, unique, and modern elements that match my personal taste," she said.
"Each piece in the collection reflects my own ideas, shaped by my experiences, especially after performing the Hajj," she added during the brand's launch at Muslimah Fest 2024.
Despite her business success, the Standing in the Eyes of the World singer hopes to continue her music career in parallel.
"While I’m busy planning to expand my business internationally, I also have plans to hold a solo concert next year," she revealed.
"This time, the concert will be something different. I’m excited and can’t wait for it. If everything goes as planned, I may also release a new album," she continued.
Source: Awani